Escape to the Coast. No Boarding Pass Required.
fresh seafood
At LURE, we celebrate the world’s finest tides while safeguarding their future.
Every oyster shucked, every glass poured, and every conversation across our Zinc bar is guided by a single purpose: to deliver a transporting ocean experience that honors the people, waterways, and ecosystems that make it possible.
Our Story
Tucked between the neon and adobe of historic Nob Hill, LURE Raw Bar transports you to the edge of the Atlantic and the depths of the Pacific in a single sitting. Our zinc counter seats adventurous diners who savor boutique oysters—shucked to order—alongside crudo, caviar, and seasonal coast-inspired small plates. We partner exclusively with farms and fisheries that certify regenerative practices, so every slurp leaves the ocean healthier than we found it. Whether you’re toasting with grower Champagne, sipping a saline-kissed martini, or simply chasing pearls, LURE is your passport to pure ocean, elevated.
Our Menu
We pour everything into excellence. Daily-flown oysters from both Atlantic and Pacific waters anchor the menu, while small plates highlight peak-season produce raised in New Mexico’s own fields. Because we follow each harvest—sea and soil alike—our offerings shift often, giving you a new tasting chapter every visit and uncompromised quality from coastline to high desert.
Favorites
Events & Functions
LURE delights in taking the show on the road. From backyard soirées and cocktail receptions to intimate weddings, corporate gatherings, or seated luncheons, we tailor ocean-fresh catering to fit any occasion. Whatever you’re planning, we have the tide-to-table solution.
Experience
Simple and balanced. Seth Beecher channels the best of both coasts—and a few unexpected ports in-between—into a raw-bar experience Albuquerque has never tasted. His focus is simple: absolute freshness and constant discovery. From Pacific Kumamotos to rare Atlantic Belons making their Duke City debut, Seth’s selections introduce new tides of flavor while honoring each oyster’s unique origin. The result is clean, balanced cuisine that lets the sea speak for itself, even 5,000 feet above it.